Build a clinic
worth buying.
A clinic worth buying is simply a clinic that works: a full diary, patients who keep coming back, and a team that's proud to run it. The Academy turns more of the patients you already pay for into booked, returning clients, and builds the systems that get you there.
Double your booking rate without doubling your ad spend.
47topics
78videos
12modules
4tracks
The right fit
Who this is for
If this is what you want for your clinic, you're in the right place.
📈 Clinic owners who want
- Every ad pound turning into booked patients.
- A clear view of exactly which marketing is working.
- A partner who genuinely understands aesthetics.
- A team that converts as confidently as you do.
- The patients already in your database, re-activated.
- A full diary, and revenue that builds month on month.
- The freedom to step back, with an asset you could one day sell.
☏ Front desk teams who want
- Reaching every new lead while they're still warm.
- A proven script for every call.
- Confidence on the "how much is it?" question.
- The right words when someone says they're "just looking".
- Turning "let me think about it" into a booking.
- Everyone able to explain the offer clearly.
- Every patient leaving with their next visit booked.
The idea
More marketing isn't the answer.
Better systems are.
When the systems are right, more of the patients you already attract get booked, looked after, and come back. That's where the biggest, and cheapest, growth in your clinic lives.
The Clinic Success Academy builds those systems with you, video by video, for both your front desk and you, the owner.
What you'll get
Six things this Academy installs in your clinic
☏
Win more of the leads you already pay for
No bigger ad budget needed. Answer fast, book on the phone, run a consult that converts, and handle the price conversation with ease.
Modules 02–06
📅
Keep your chairs full
Rebook at the desk, keep booked patients showing up, and make the most of the capacity you already have.
Module 07
✦
Turn one visit into a relationship
A patient journey, follow-up and review engine that brings people back and gets you found.
Module 10
£
Make more from every patient
Offers, packages, upsells and financing that lift the value of every booking.
Module 09
📈
Build recurring revenue & lasting value
Memberships, tight systems, and the things that make your clinic worth more.
Module 08
📊
Run the whole machine
Read your numbers like an operator and run it all inside PatientFlo.
Modules 11 & C
The path
Four tracks, one journey — from the phone to the exit
Start Here
Everyone, day one
1 module
→
The Front Desk Playbook
Your team, on the phone & in the room
6 modules
→
The Owner's Growth Engine
You, building the business
4 modules
→
The Software
PatientFlo walkthroughs
1 module
Everyone starts in Start Here. Your team lives in The Front Desk Playbook. You, the owner, work through The Owner's Growth Engine. And PatientFlo walkthroughs make sure every part runs smoothly in the software.
Tracks 1 & 2 · everyone + your front desk
Start Here + The Front Desk Playbook
◆Start Here01
- 01Welcome to the Academy
- 02The Three Engines
- 03How Database Reactivation Works
- 04How Meta Ads Work
☏First 90 Seconds & Phone Mastery02
- 01Answer the Phone: the 3 C's
- 02First 90 Seconds of Trust
- 03Why Asking Beats Telling
- 04The Booking Call
⚡Speed to Lead03
- 01The 5-Minute Rule
- 02Speed-to-Lead, Operationally
- 03Every Lead Gets Worked
💬The Consultation Conversation04
- 01The 4-Part Intro Call
- 02Discovery: Running From / To
- 03The Failed-Open Pivot
★Selling Outcomes & The Value Stack05
- 01The Value Stack
- 02Offer Names Beat Treatment Names
- 03Botox Script: The Refresh Protocol
🛡Handling Objections06
- 01It's Too Expensive
- 02Let Me Think About It
- 03Silence Is the Close
📅Keep the Chairs Full07
- 01No-Show Recovery in 30 Min
- 02Rebook at Checkout
- 03Capacity: the Profit Lever ·2
Track 3 · for you, the owner
The Owner's Growth Engine
📈Build to Sell08
- 01Why 'FB Ads Don't Work' Is Wrong ·4
- 02Mining Your Patient Database ·3
- 035 Front Desk Phrases ·3
- 04The Leaky Bucket ·2
- 05The Membership Engine ·2
- 06The Practitioner-Owner Trap ·3
- 07Build a Clinic You Can Sell ·3
- 08Lifetime Value Is a Choice ·3
£Offers & Money Models09
- 01Intro Offers vs Package Offers ·2
- 02Designing an Offer Patients Understand ·2
- 03The Grand Slam Clinic Offer ·3
- 04Discount vs Offer ·2
- 05Client-Financed Acquisition ·2
- 06Patient Financing ·2
- 07Upsells, Cross-Sells & Continuity ·2
✦The Patient Experience10
- 01The Patient Journey ·3
- 02The Follow-Up & Review Engine ·2
📊Know Your Numbers11
- 01Reading Your Numbers ·2
- 02Your Most Profitable Treatments ·2
- 03Should You Buy the Machine? ·3
The software + what's next
PatientFlo + Coming soon
🖥PatientFlo Command CentreC
- 01PatientFlo from Zero
- 02The Pipeline Explained
- 03Calling, Caller-ID & Mobile App
- 04Never Miss a Lead
In production — joining the Academy next
- 01AI in Your Clinic: What to Switch On First Owner
- 02Comment-to-DM: Social Engagement into Booked Consults Front desk
- 03The 15-Minute Front-Desk Role-Play Front desk
- 04Premium Positioning: Versace, Not the Bargain Bin Owner
- 05Trust the Compound: Why Week One Isn't the Scoreboard Owner
- 06Designing Your Signature Package Owner
- 07Reactivating Dormant Patients: Front-Desk Version Front desk
- 08Closing the Follow-Up Gap Front desk
- 09Choosing Your Patient Comms Channels Owner
- 10PatientFlo Command Centre — 4 walkthroughs Software
By the end of this course
What you'll have installed in your clinic
Where most clinics are today
- Leads handled whenever there's a spare moment
- Most conversions resting on one person
- A diary with room still to fill
- Each month beginning from a standing start
- A business built closely around the owner
→
What you'll have by the end
- Every lead reached in minutes, booked on the phone
- A team that converts with or without you in the room
- A full diary, with rebooking and reminders running
- Recurring revenue coming in from memberships
- Your numbers on a dashboard, and a clinic that runs without you and is worth far more than you put in
Your move
From answering the phone
to a clinic worth buying.
Start with Module 01. Watch in order. Implement one thing per video.
We'll bring the system. You bring the clinic.
Welcome to the Clinic Success Academy.